Home Buying Tips November 27, 2023

Market Shift: Buying a Home in Camp Hill More Affordably

Buying a Home in Camp Hill: The Market Shift

The real estate market is witnessing a transformation. As home prices start to cool due to increased interest rates, an opportunity emerges for those looking to buy their first home or a more expansive and feature-rich home. This shift in the housing market presents a golden chance for potential homeowners looking to buy a house. Many of which have long waited since the recent rise in home prices. If you are someone interested in buying a home in Camp Hill, read how this may be the perfect time for you and your family.

Homeownership, More Attainable Than Ever

Imagine you are seeking to buy your first home. With the current cooling of home prices, homes may become more affordable, and increased room for negotiation makes the prospect of a down payment more feasible. Consider the benefits of an FHA loan, known for its low down payment requirements. In this market, your dream home transitions from a distant aspiration to an achievable reality.

Refinancing: Maximizing Your Investment in a Favorable Market

Purchasing a home at a lower price means immediate savings. It also sets the stage for potential financial benefits in the future through refinancing. If you purchase a house during a period of cooling prices, you’re positioned to take advantage of future market appreciation and lower interest rates.

As the market rebounds and your property’s value increases, you could be in a prime position to refinance your mortgage. The lower interest rates and increased home value could lead to more favorable loan terms. Refinancing at a lower interest rate can reduce monthly payments, save you long-term value, and amplify your initial investment’s value.

In addition, refinancing can also offer the opportunity to tap into your home’s equity for renovations or other significant expenditures, further enhancing your property and lifestyle. Therefore, purchasing a home now in Mechanicsburg or Camp Hill isn’t just a wise decision for the present—it’s a strategic move for your financial future.

Buy a Turnkey Home

For some, this shift in the market means potentially purchasing a home that requires little to no renovations. A true turnkey home. This immediate habitability frees up time and resources. Ultimately allowing you to spend quality time with friends and family rather than dealing with the stress of construction.

According to Architectural Digest, new homeowners spend approximately $30,000 on home improvements. Spending more upfront on a turnkey house can help minimize these expenses. Also, if you are not a “handy” person,  a home that requires minimal renovations or upgrades is even more beneficial.

Leveraging Seller’s Assistance in Your Purchase

Seller’s assistance can be a game-changer in buying a home in Camp Hill or elsewhere and can potentially save you thousands of dollars.

Seller’s assistance is when the seller of a property agrees to pay a portion of the buyer’s closing costs. This arrangement can be particularly beneficial for buyers, as it reduces the amount of cash they need to bring to the closing table.

Luckily, with the projected decrease in home prices, seller assistance is becoming more readily available. Something that has been nearly non-existent since 2021. As you consider purchasing a home, discuss seller’s assistance with your Century 21 Realty Services agent. can unlock significant financial advantages and simplify your transaction.

Why Starting with a Real Estate Agent Matters

Beginning your home-buying process with a real estate agent is a critical first step. Finding the best real estate agent will assist in formulating a strategic plan to achieve your home-buying goals and avoid common home-buying pitfalls. In a shifting market like this, their guidance is invaluable in maximizing the opportunities available to you.

Not sure where to start in looking for a real estate agent to help you? In a recent article, we provide 5 tips for selecting the best real estate agent to help guide you.

Conclusion: A Market Ripe for Your Dream Home

As home prices become more accommodating, your opportunity to buy your dream house in Camp Hill is more achievable than ever. With expert assistance from Century 21 Realty Services, you can confidently navigate this evolving market and find your perfect home.


Ready to explore your home ownership possibilities in this favorable market? Contact Century 21 Realty Services today at (717) 737-2121
century21rs@century21rs.com to begin your journey with an experienced REALTOR®.

Agent Resources November 9, 2023

How Fast Can You Earn a Real Estate License in Pennsylvania?

The real estate market beckons with opportunities. Many working adults and aspiring career changers are eager to answer the call. The first step towards joining a leading firm like Century 21 Realty Services is to earn your REALTOR® license. This article delves into the steps on how to expedite your real estate licensure and evaluates the training options available to accommodate your current lifestyle.

The Expedited Path to Earning a Real Estate License

For those asking “How fast can you earn a real estate license,” the answer is encouraging. With diligent effort and strategic planning, you can earn a REALTOR license while working or managing other life commitments. Here’s a snapshot of the process:

  1. Pre-Licensing Education: To become a Camp Hill real estate agent, complete 75 hours of pre-licensing education. Full-time commitment can see you through in 2-3 weeks, while part-time study extends to 10-15 weeks. You can sign up for classes at the Greater Harrisburg Area REALTORS® Institute or your local REALTOR or training association.
  2. Exam Preparation: Dedicate 1-2 weeks to prepare for the state licensing exam, a critical step to earn real estate quickly and efficiently. We suggest studying using the Modern Real Estate Practice in Pennsylvania. This book covers everything you’ll learn in your pre-licensing education and is perfect to reinforce key aspects of the licensing exam.
  3. Licensing Exam: Schedule your exam with Pearson VUE. You can take the exam at the Pearson Professional Centers in Harrisburg, PA.
  4. Brokerage Affiliation: Align with a brokerage that offers mentorship and growth opportunities. Century 21 Realty Services offers a hands-on mentorship program that helps agents succeed. However, if you are someone that does not want a hands-on approach or would rather learn on your own you can find REALTOR® brokerages that fit your exact style and needs.
  5. License Application: Submit your application and expect a processing time of a few weeks. If you are moving from out of state you may also be able to transfer your REALTOR® license to Pennsylvania. Currently, Arkansas, Georgia, Louisiana, Maryland, and Massachusetts have reciprocity agreements with Pennsylvania to allow the transfer of licenses. You can learn more at the PA Department of State website.

Real Estate License Path Summary

In total the time from pre-licensing education to joining a brokerage is approximately 3 months or 12-15 weeks. This is the fastest time possible to earn a real estate license in Pennsylvania. It would even require classes, exams, and hanging your license with a brokerage to line up perfectly.

However, most REALTORS® need a little more time to complete classwork, prepare for the licensure exam, and join a brokerage. Most new real estate agents take up to 6 months or more to become fully licensed real estate agents. However, everyone’s timeline will vary slightly. Set a goal for completion of your license that allows flexibility. This will reduce your stress and still allow you to become a Pennsylvania REALTOR®.

One of the biggest differences in the time it takes to complete a course is whether you want an in-person or online pre-licensing course. To help you decide, we weighed the pros and cons of in-person and online pre-licensing training.

Weighing Training Options: Online vs. In-Person

Online Training:

For working adults or those seeking to transition careers without interrupting their current jobs, online training to earn a real estate license may be an optimal route. Online courses offer unmatched flexibility. You can study at your pace, at any time, from any place. This means you can earn a REALTOR® license while working full-time, a significant advantage for many.

Pros:

  • Flexibility and Convenience: Perfect for busy schedules and those who cannot attend fixed class times.
  • Cost-Effective: Generally, online courses are less expensive due to lower overhead costs.
  • Self-Paced Learning: Allows for reviewing complex subjects multiple times, which can enhance comprehension.

Cons:

  • Self-Discipline Required: You must stay motivated and manage your time effectively. Leaning on your own network for support.
  • Less Networking: Fewer opportunities to form connections with peers and instructors.
  • Limited Immediate Feedback: Your questions might not be answered as promptly as in a physical classroom setting.

In-Person Training:

Catering to those who thrive in a structured environment and benefit from direct interaction. In-person classes provide the traditional classroom experience. This personal touch can be invaluable, providing immediate feedback and networking opportunities. If you want to immerse yourself in the real estate community and have a flexible schedule this may be the path for you.

Pros:

  • Interactive Learning: Direct communication with educators and peers can enhance learning.
  • Structured Schedule: Regular classes can help students manage their study time more effectively.
  • Immediate Assistance: Questions can be addressed on the spot, which can aid in quicker problem resolution.

Cons:

  • Rigid Schedule: Fixed class schedules may conflict with work or personal commitments.
  • Higher Costs: Additional costs such as commuting and materials can accumulate.
  • Location Dependent: You may be limited by the proximity of the training center to your residence or workplace.

Choosing the Right Path for You

Whether online or in-person, the training options available are designed to suit a variety of needs. As you consider how fast can you earn a real estate license, think about your learning style, schedule, and professional goals.

If you are eager to dive into the Camp Hill real estate scene, it’s essential to chart a course through pre-licensing education and exam preparation. With Harrisburg’s Pearson VUE center nearby, taking the licensing test is convenient. Also, some areas and locations allow for at-home testing to make licensing exams even more convenient! Then you must also select your top brokerages to apply for. We cover how to choose a brokerage to hang your license and also 21 questions to ask a sponsoring brokerage in other blog posts.

The question of “How fast can you earn a real estate license” is just the beginning. With dedication and the right resources, you’ll earn your license swiftly. In addition, you’ll build a successful and rewarding career in real estate.

Century 21 Realty Services is waiting to welcome you to our team of outstanding Camp Hill REALTORS®. Contact us today to make your next career move that could be your best one yet.

Agent Resources October 16, 2023

Choose a Brokerage to Hang Your License

Embarking on a career in real estate is a monumental step, filled with opportunities and challenges alike. One of the most crucial decisions a new agent faces is how to choose a brokerage to affiliate with. This decision can significantly impact your professional trajectory, affecting everything from your earnings to your job satisfaction. So how can you make an informed choice that aligns perfectly with your career aspirations?

In this blog post, we provide a structured framework aimed at helping new real estate agents effectively evaluate and rank potential sponsoring brokerages. With this guide, you’ll have the tools you need to make an informed decision that sets the stage for a rewarding career in real estate. Read on to find out how you can navigate this important choice with confidence.

How To Choose a Brokerage to Hang Your License:

Ranking Criteria and Scoring

1. Commission Splits

How favorable is the commission split? Does it align with the level of support and training you want to receive?
1 = Highly unfavorable || 5 = Highly favorable
Weight: 10%

2. Monthly Fees

Are the initial joining fees reasonable? Do you have to pay high monthly fees?
1 = Very high monthly fees ($100’s+) || 5 = No or minimal fees
Weight: 15%

3. Training and Mentorship

Does the brokerage offer quality training programs? Will a brokerage lead or real estate agent mentor you?
1 = No training | 5 = Comprehensive training and mentorship
Weight: 20%

4. Marketing Support

Is marketing support available and effective? Do they commit to advertising the brokerage and agents?
1 = No marketing || 5 = Extensive marketing support
Weight: 5%

5. Work Environment and Culture

How conducive is the work environment? What do other agents at the brokerage have to say?
1 = Poor culture || 5 = Excellent culture
Weight: 10%

6. Market Presence

How strong is the brokerage’s market presence? How involved is the local brokerage with the local community?
1 = Little to no presence || 5 = Strong presence
Weight: 10%

7. Legal and Contractual Obligations

How fair are the contractual terms? Do you trade enough fee-sharing for support?
1 = Highly restrictive ||  5 = Fair and reasonable
Weight: 5%

8. Peer Reviews and Recommendations

What is the general peer and industry perception?
1 = Poor reviews || 5 = Excellent reviews
Weight: 5%

9. Technology and Tools

Are modern tools and technologies provided? Will you have access to a Customer Relationship Management software like Moxiworks?
1 = Outdated or no tools || 5 = Cutting-edge technology
Weight: 15%

10. Accessibility and Communication

How easily can you communicate with management? Do other Agents communicate with each other?
1 = Poor communication || 5 = Excellent communication
Weight: 5%

Scoring Summary:

  1. Use our Google Sheet or make a table on a piece of paper (11 rows and then a column for each brokerage).
  2. In each row write one of the key aspects
  3. Multiply each score by its weight
  4. For each brokerage, add their weighted totals together
  5. Divide the total score by the number of criteria to get an average score for each brokerage.
  6. Rank the brokerages based on their weighted average scores.

Notes:

– The highest-scoring brokerage may offer a good quantitative starting point, but consider other qualitative factors.
– Consult with other professionals and conduct interviews to corroborate your scoring.

Using a scoring system, real estate agents can systematically evaluate and compare brokerages. Making it easier to choose the most suitable brokerage to hang your license. Have you used a system like this to guide your decisions?

Agent Resources September 30, 2023

Top Questions about Hanging Your Real Estate License

Entering the real estate industry as an agent is both an exciting and daunting venture. Among the critical steps you’ll take is choosing where to “hang” your real estate license. This article seeks to clarify some of the common questions you may have about this decision.

What Is the Process of Hanging a Real Estate License?

The term “hanging your license” refers to affiliating your real estate license with a brokerage. The initial step in this process is researching and interviewing potential brokerages to align with your career goals. Key factors to consider include:

  1. Reputation of the brokerage
  2. Support systems available (training, marketing, etc.)
  3. Compensation structure
  4. Office location and culture

After identifying suitable options, agents typically set up interviews with brokerage managers or owners. These interviews serve to mutually assess fit and discuss the brokerage’s specific expectations and offerings. We have written previously on the top of questions to ask during these interviews to ensure your goals are aligned with the brokerage. Learn the 21 questions to ask during your brokerage interview.

Before making a decision, weigh the benefits and drawbacks of each option. Your choice will affect your day-to-day operations, opportunities for client acquisition, and, ultimately, your earnings.

What Types of Brokerages Can I Hang my License?

When it comes to brokerages, one size does not fit all. You have several types to choose from:

  1. Traditional Brokerages: Offer comprehensive support, training, and resources, usually in exchange for a higher percentage of your commission.
  2. Discount Brokerages: Lower fees but also less support. Suitable for agents who prefer a more independent approach.
  3. Online or Virtual Brokerages: All transactions and interactions are carried out online, offering flexibility but requiring self-motivation.

Though there are three main types of brokerages, many brokerages fall somewhere in between. Century 21 Realty Services leans towards the Traditional Brokerage but at a reasonable price. We offer training, support, and resources without the high monthly fees. This model is perfect for agents looking for added support from the place they hang their real estate license.

Can I Move My License to Another Brokerage?

In Pennsylvania, like in many states, moving your license between brokerages is possible but involves several steps. Firstly, you should check your existing contract for any clauses that may hinder a move, such as outstanding financial obligations to your current brokerage. Then you need to:

  1. Notify your existing brokerage of your intent to move.
  2. Complete a license transfer application, often available on the Pennsylvania Real Estate Commission’s website.
  3. Pay any applicable transfer fees.
  4. Ensure your new brokerage submits the required documents to make the transfer official.

What Are My Continuing Education Requirements?

In Pennsylvania, real estate agents are required to complete 14 hours of continuing education (CE) every two years to renew their licenses. Courses may include:

  1. Real Estate Law
  2. Ethics in Real Estate
  3. Sales and Marketing
  4. Property Management

Each course varies in CE credits, typically ranging from 1 to 3 hours. Be sure to verify that the courses are approved by the Pennsylvania Real Estate Commission.

A great resource for finding classes to earn continuing education credits is the PA Realtors continuing education section. The PA Realtors site lists events that you can attend to continue to grow in the realtor field.

How Is Compensation Structured?

Compensation in real estate largely operates on commission, although there are various structures:

  1. Traditional Split: A percentage of the commission goes to the agent, and the rest to the brokerage.
  2. 100% Commission: The agent takes home the entire commission but pays a monthly or annual fee to the brokerage.
  3. Salary: Rare, but some brokerages offer a salary in addition to or instead of commission.

Each structure has pros and cons. Traditional splits may provide more support, while 100% commission structures demand more independence but potentially higher earnings.

For Realtors and Real Estate Agents who are newer to the business, the Traditional Brokerage model is ideal. The support and training that is provided are invaluable to growing and sustaining a successful real estate business.

How Do Taxes Work?

Most real estate agents are classified as independent contractors, often under the 1099-C form, rather than traditional employees. This means you’re responsible for your own taxes, including self-employment tax and quarterly estimated taxes. Consulting a tax advisor specialized in real estate is advisable to navigate the complexities.

Conclusion

In conclusion, the decision to hang your real estate license is a multifaceted one, involving careful consideration of brokerage type, compensation, educational requirements, and even tax implications. Make sure to consult with professionals and conduct thorough research to make an informed decision best suited for your career aspirations.

Agent Resources August 31, 2023

Networking Tips to Grow Your REALTORⓇ Career in South Central, PA

As a real estate professional, you know networking is key to growing a successful career. This is especially true in a competitive market like Camp Hill, York, or Harrisburg, PA. If you are new to the market or looking to grow your REALTORⓇ career we have tips to expand your network:

Embrace South Central PA Networking

The Chamber of Commerce serves as a hub for local business connections. Making the Chamber of Commerce an invaluable resource for realtors looking to expand their professional network in South Central PA. Also, South Central PA offers many unique ways to be part of the community and meet other professionals.

Attend networking events

Building relationships at the West Shore, York, Harrisburg, or Mechanicsburg Chamber of Commerce. Or all 4! Attending events hosted by the Chamber can provide valuable connections with other business professionals. There are lots of great events such as ribbon cuttings, mixers, and formal dinners. There is always something going on for you to get out to and meet new people!

Expand your reach

Consider markets in nearby areas to diversify your client base. The National Association of REALTORSⓇ shows a majority of buyers found their agent through a referral from a friend or family member. Tapping into neighboring communities can literally open new doors.

Be a Part of Downtown Camp Hill

Downtown Camp Hill Association offers unique benefits, as it represents the vibrant heart of the community. Its mixture of commercial, residential, and recreational spaces often leads to a more robust and diversified clientele. 

The area’s unique appeal, including its blend of historical architecture and modern amenities, can attract both residential and commercial property buyers. Engaging with the Downtown Camp Hill Association and local businesses fosters relationships that enhance your community connections.

If you are focusing on growing your career in other areas of South Central PA, speak to your Chamber. There may be downtown associations in your area that you can get involved with.

Interact with the Community

Community engagement is more than just good citizenship; it’s a strategic move for realtors. If you want to establish a strong local presence and gain trust among potential clients being active in the community is a must!

Engage in Community Activities

Volunteering enhances community engagement and shows your commitment to social values. If you are looking for a place to volunteer you can go to volunteermatch.org and they help you find a volunteer opportunity that fits your interests.

Involve yourself with schools

If you have children, engage with their schools through parent committees or sponsoring events. If you don’t have children, you can still sponsor school events or help with fundraising. All goodwill helps!

Engage with Social Clubs

Consider joining clubs like the Lions Club, West Shore Country Club, or Masons. However, these aren’t the only ones. There are lots of clubs and organizations in South Central PA to choose from.

Joining groups offers a rich network of local professionals. Below is a short list of possible clubs or organizations that you could consider. Most importantly, pick an organization that aligns with your interests, beliefs, and professional goals. 

Networking through Strategic Partnerships

In the competitive landscape of real estate, forming strategic partnerships with other professionals can significantly grow your network of services and increase client satisfaction. In addition, it is a great source of referrals and opportunities.

Partner with Moving Companies

These relationships offer a natural synergy. You help clients find a new home; moving companies help them settle in. Offering your clients exclusive discounts with a particular moving company can make your services more attractive. 

Collaborate with Lawyers

 Particularly in complex transactions or estate sales, a legal perspective is invaluable. Building a strong relationship with a real estate attorney can streamline the process, making you more efficient and effective as a REALTORⓇ.

Connect with Insurance Agents

Homeowners need insurance, and many insurance agents specialize in home policies. By forming partnerships, you can offer a seamless process for your clients. According to data from the Insurance Information Institute, homeowners’ insurance premiums have steadily risen over the years, making informed choices ever more crucial for new homeowners.

Network with Interior Designers

An aesthetically appealing home is easier to sell. Collaborating with interior designers can add value to your service. Especially for clients looking to sell quickly or at a higher price point. In addition, you can make sellers and buyers aware of the interior designer. Providing valuable leads to the interior designer and increasing your reputation.

By forming these strategic partnerships, you enhance your own services but also provide a more comprehensive, streamlined experience for your clients. In addition, you can exchange leads over time with each other!

Leverage Networking Online

In today’s digital age, online platforms offer an array of opportunities for networking. These digital networks allow you to connect with like-minded professionals and potential clients from the comfort of your home or office. Speeding up the time it takes to connect with others!

Utilize Online Resources

Find events on Meetup.com or similar websites. These sites are repositories for local gatherings, seminars, and groups that match your professional interests. You can search for your interests and meet new people.

Use Local Social Media

Sites like Nextdoor or Facebook groups can be valuable assets to connect with potential clients and peers within the community.

Engage in Speaking

Public speaking engagements position you as an authority in your field. In addition, they offer a platform to connect with a wider audience. Building trust and expanding your professional circle.

Elevate Your Public Profile

Host or speak at local events. Sharing your expertise publicly helps build your reputation as a leader in your field. Public events foster trust in the community. Regularly engaging with the community, either as a speaker or host, will establish your name as a trusted expert. A recent survey by Edelman revealed that a majority of consumers cite trust as an essential factor in their buying decisions.

In summary, the best way to network locally or across the nation is to be involved. Put yourself out there. Speak and meet with like-minded individuals, REALTORsⓇ, and businesses. Don’t be afraid to reach out to your brokerage team. They may have additional tips and ways to get involved. Create a network that fits you and you will go far!

If you are seeking a supportive brokerage in South Central PA, give us, Century 21 Realty Services, a call at (717) 737-2121 or email us century21rs@century21rs.com.

Agent Resources August 24, 2023

6 Essential Tips for Central PA Real Estate Agents

Staying ahead of the competition is a constant challenge for Central PA Real Estate agents. In the diverse real estate markets of Harrisburg, York, and Lancaster Century 21 Realty Services, a leader in the region, offers 6 tips to agents wanting to excel in the South Central PA real estate market.

1. Catering to Client Needs

Success requires an understanding of and adaptation to the unique needs of each customer. Agents who exceed client expectations engage with clients early and often. In addition, you must ask the right questions to understand client priorities. The ability to learn and adjust from client interactions creates a more personalized and responsive service. A personalized approach can increase client engagement and satisfaction. Which ultimately leads to more referrals and increased sales!

In addition, there are tools to help you accomplish this more personalized approach. These Customer Relationship Management systems (CRM) have become essential for professionals aiming to streamline operations. CRMs track leads, manage customer interactions, and automate marketing tasks. This not only makes you more efficient but also fosters stronger client relationships. Popular platforms like Moxiworks and HubSpot have been tailored to the industry’s needs, making them indispensable tools for many Central PA real estate agents.

Combine your experience with data tracking and automation of a CRM to form a customized client approach. By diligently inputting data and leveraging the analytical capabilities of CRM platforms, you can better track and comprehend your clients’ needs. 

This data-driven approach allows a more tailored service, reinforcing client trust and satisfaction. Customer-centric approaches are vital to the real estate industry, where referrals are key. The strategic use of CRM acts as both a compass and catalyst, guiding you towards success and growth in the real estate industry.

2. Clear Communication

The real estate industry thrives on clear, timely, and transparent communication. The National Association of Realtors (NAR) found responsiveness to be the most valued quality in an agent. 

Clients prize timely answers and updates. Responsiveness not only smoothes the process but builds trust and credibility. Openness and honesty in communication lay the foundation for a relationship that extends beyond a single transaction, fostering client retention.

Misunderstandings and miscommunication are common pitfalls in real estate. Leading to significant delays and even derailing transactions altogether. According to Inman, a shocking 85% of all real estate transactions experience substantial delays due to communication mishaps. By avoiding misunderstandings through clear communication, you can ensure that transactions stay on track.

Creating efficient processes is a proactive way to circumvent these challenges. Utilizing checklists, standard procedures, and regular updates keeps everyone informed. It also provides a roadmap that guides both clients and you. Implementing these systems establishes a trusted method, enhancing efficiency and client satisfaction. In an industry where trust and transparency are paramount, these communication strategies set the stage for success.

3. Social Media Presence

Today, real estate professionals must leverage social media platforms to reach and engage with potential clients. The National Association of Realtors (NAR) reported that 52% of real estate professionals found social media to be a top lead-generating tool in 2021.

Essential tools include Facebook, Instagram, LinkedIn, and Twitter, chosen strategically to target the desired audience. Additionally, 73% of homeowners prefer realtors offering video tours, according to NAR. Clients’ trust in video makes YouTube and other video platforms a vital part of modern real estate marketing.

Focus initially on 1-2 channels and expand gradually. You can create a more impactful presence by leveraging key platforms instead of spreading yourself thin with many social media sites. In addition, the more you interact with your followers and audience the more your presence will grow.

Consistency and focus are crucial for success in social media. Sprout Social showcases a great example of Figo Insurance which grew its revenue through consistent social posting. Generally, we suggest shooting for 3-5 posts a week to enhance visibility and keep audiences engaged. 

However, social media management can be complex and time-consuming. It may be wise to lean on your brokerage for support or hire social media experts if required. Hiring a marketing professional ensures content aligns with the targeted demographics and maintains a consistent brand voice. A marketing professional can help you grow your business through digital and traditional marketing tactics.

By maintaining a social media presence, Central PA real estate agents like yourself build stronger relationships and grow their book of business.

4. Continued Learning

In the constantly evolving world of real estate, staying updated with the latest laws, regulations, and market trends is not just beneficial—it’s essential. You must invest in continuous learning and professional development to secure a competitive edge. 

Some brokerages offer training specifically for real estate agents. If your brokerage does not off training, seek outside sources. You can use educational platforms like Coursera and Udemy. These platforms have become invaluable resources, offering courses that align with real estate agent needs.

Credentials and certifications, such as the Certified Residential Specialist (CRS), add credibility and demonstrate a commitment to excellence. These certifications can make a significant difference in attracting clients and building client trust. By embracing continuous learning, earning relevant certifications, and pursuing mentorship your real estate business will thrive.

5. Real Estate Agent Collaboration

Teamwork and collaboration in the real estate industry fuel growth and expand opportunities for all involved. Sharing knowledge, resources, and experiences can result in mutual growth and new ideas and strategies. 

Join local groups of other Central PA real estate agents. Engaging with fellow agents, brokers, and even competitors fosters a sense of community. Your shared purpose goes beyond individual gains. Collaborative marketing efforts, for instance, can increase marketing reach and effectiveness. In addition, it can grow your personal brand and trust with clients.

Collaboration also enables you to tap into diverse markets and demographics. Working together, you’ll leverage each other’s strengths, contacts, and expertise. Your collaboration can lead to a more comprehensive service offering. 

Whether it’s cross-promoting properties, sharing insights about specific neighborhoods, or joint advertising campaigns, teamwork leads to growth. It also enriches the professional landscape and benefits the entire community.

6. Community Involvement

Embrace your community and actively participate in local events. Such engagement builds a reputable and trusted local presence. In addition, it connects you with potential clients and collaborators within the area. Being seen as a community advocate can create strong bonds with locals. This bond enhances your reputation and the likelihood of referrals.

Collaboration with local businesses can further enhance the client experience, adding a unique local flavor to the services offered. Whether it’s partnering with staging companies, florists, or other service providers, these relationships foster a sense of community and grow your network. In addition, this level of integration within the community leads to growth through referrals. Increasing the likelihood of referrals, repeat business, and build a strong and recognized brand.

Finally, showcasing community involvement on social media reinforces your presence and commitment to the local area. Share images, stories, or insights from local events. If you collaborate with a local business, share status updates. These updates help you connect with the audience on a personal level. In addition, it gives you consistent content for social media. 

Becoming an active participant in the community adds a human touch to your professional image. It builds trust and loyalty with clients. It underlines the agent’s role as not just a salesperson but a committed member of the community.

Conclusion

These tips for Central PA real estate agents have emanated from the insights and experiences of Century 21 Realty Services. We hope this guide helps your real estate South Central Pennsylvania business thrive. 

Bonus Tip: Join Reputable Brokerage

Being sponsored by a reputable brokerage with well-established local connections can be the cornerstone of your success as a Central PA real estate agent. 

Leveraging local expertise is paramount in the real estate industry. South Central Pennsylvania’s distinct characteristics and demographics make local expertise more critical. Brokerages with deep local ties possess additional understanding. They have knowledge of unique opportunities, community culture, and market trends within the area. This knowledge enables you to provide insightful and tailored services to clients looking to buy or sell in the Harrisburg, York, and Lancaster areas.

Joining a reputable brokerage with a strong network offers additional benefits. Connections with other professionals, local businesses, and community leaders can provide you with invaluable resources and support. 

Top brokerages offer comprehensive training, marketing support, and tools developed to fast-track success. Partnership with a well-known brokerage further enhances credibility and appeal to potential clients, positioning you as a trustworthy real estate expert.

Among the options in the region, Century 21 Realty Services stands out as a premier brokerage in Camp Hill, PA. With a rich legacy and extensive local experience, they exhibit a commitment to excellence that aligns with the needs and goals of Central PA real estate agents like yourself. 

Joining Century 21 Realty Services provides you with the knowledge, resources, and support necessary to thrive in the competitive real estate market of the Central PA region. For more information on joining the Century 21 Realty Services brokerage, contact us at (717) 737-2121 or century21rs@century21rs.com

Home Buying TipsHome Selling Tips August 11, 2023

5 Tips for Selecting the Best Camp Hill Real Estate Agent for You

Finding The Best Camp Hill Real Estate Agent

Whether buying or selling real estate, it can be a complex process. Having a top-of-the-line real estate agent who can guide you through the process makes the difference. With numerous real estate agents in Camp Hill to choose from, how do you decide? In our 20+ years of real estate experience at Century 21 Realty Services, we’ve found key attributes to seek. These attributes in your real estate agent will ensure that you’re well-represented, making your real estate transaction successful and seamless.

1. Empathy

A remarkable agent is one who strives to understand your unique requirements. Imagine a scenario where you’re a growing family in need of more space. Your ideal agent will understand and work to accommodate the needs and goals of your growing family.

Or maybe you received a new job across the country and you have to sell your Camp Hill home. You need to know when is the best time to sell your home. A top real estate agent will understand the best time to sell your Camp Hill home and how to navigate the process of you moving across the country.

Ask for references or testimonials from previous clients. Top real estate agents will have many referrals and testimonials from those whom they helped reach their goals. Also, open up about your unique situation. The better they can relate and adapt to your situation the better!

2. Honesty

A top real estate agent will guide you honestly, even if it means conveying difficult news. Sometimes when shopping, people desperately want a 3000 sq/ft home on the river but can only afford a 1500 sq/ft home. An excellent real estate agent will gently guide you within your budget to ensure you find a home that fits your needs and budget!

During your initial meetings, question them about past challenging situations. See how they handled them and judge how open they are. The more open they are with clients, the better they can help you with your transaction. 

Openness and honesty are even more important for first-time buyers or sellers. Since it is your first time, you may fall into classic home buying or selling traps. An open and honest real estate agent will help you make better decisions and avoid those traps.

3. The Role of a Concierge

Your real estate journey shouldn’t feel like a maze. Picture an agent who not only finds you a house but also connects you with the best inspectors, helps you navigate paperwork, and ensures a smooth closing process. That is what working with a top Camp Hill real estate agent will do for you. They make the process easy and low-stress. It’s a lot of work to complete a real estate transaction. Your real estate agent should work for you and provide top-level service.

Ask potential agents about their buying or selling process to ascertain their level of service.

4. Supportive Brokerage

Behind every successful agent is a strong support system. The greater support an agent receives, the greater support they can provide to you. Search for agents linked to reputable brokerages and brands, like Century 21. These brands will be able to provide your agent with exceptional training programs and tools. These tools and skills lead to making better decisions and getting better results for clients (you).

Firms like Century 21 Realty Services provide comprehensive support to their agents, ensuring that they’re updated with the latest market trends, technologies, and training. An agent backed by such robust support can offer you superior service.

5. Ability to Prioritize

While you might have a dream home in mind, an efficient agent will help you understand the feasibility and prioritize your wants and needs. For instance, while having a backyard pool sounds enticing, your agent should make you aware of the upkeep costs. This added cost may or may not shift your desire for a pool. However, a best-in-class real estate agent will ensure you’re aware of these costs so you are fully prepared. 

Ultimately, your agent is there to assist in aligning reality and your dreams! Tell your agent your dream and work with them to prioritize your wants. They can help you understand what features are a “nice to have” and a  “must have.”  Prioritizing will make your real estate transaction smoother and less stressful. 

In Conclusion

The perfect real estate transaction pivots on the selection of an agent. They need to be more than knowledgeable but genuinely invested in your well-being. With the backing of reliable firms such as Century 21 Realty Services, a top Camp Hill real estate agent should always prioritize you, the client. Because in the world of real estate, it’s not just about houses—it’s about people, dreams, and the journey home.

Agent Resources July 27, 2023

Real Estate Career Skills for Success

A real estate career is dynamic and exciting, brimming with opportunities. A successful career requires many skills. Most can be grown over time. We’ve seen at Century 21 Realty Services many successful REALTORS®. We have combined a list of skills that separate the ordinary from the extraordinary. If you want to become one of the best Camp Hill real estate agents, see how you match up!

Leveraging Your Networking Skills

Do you thrive on building connections? If so, a real estate career at Century 21 Realty Services could be ideal for you. A significant part of real estate success lies in generating leads. Many leads come from referrals from this vast network. The larger you build your network. The more potential you have. This skill, in particular,  can drive real estate career success.

Strong Organization Skills

Real estate isn’t merely about transactions. There’s a vast backstage organization, ensuring everything is in its right place for the big show. As a REALTOR®, your tasks range from organizing appointments and advertising to managing budgets and planning events like open houses. A top real estate agent has a knack for managing these diverse responsibilities. They thereby ensure a seamless buying or selling experience for their clients. This then compounds the referrals and is reinforced by superior customer service.

Superior Customer Service

The real estate market thrives on customer satisfaction. A REALTOR’S® role isn’t just to facilitate transactions. You must offer concierge-level customer service to home buyers and sellers. Being part of the prestigious Century 21 Realty Services team means committing to a high level of service. We ensure clients feel understood, heard, and taken care of. This level of dedication to customer service can be the differentiator that sets you apart from other REALTORS®.

Maintaining a Flexible Schedule

A real estate career doesn’t conform to the traditional 9-to-5. Clients often require consultations or viewings outside of typical business hours. This requires a flexible schedule on your part.

Power to Persevere

Embarking on a real estate career requires determination and hard work. This is more true during your initial start-up stage. It takes time to build a robust portfolio and establish a reputation in the market. However, choosing a brokerage with an established reputation breaks down barriers.

However, the most successful Camp Hill REALTOR® understands perseverance. You must invest upfront to be paid dividends in the long run. At Century 21 Realty Services, you’re part of a supportive network that understands this dynamic, providing guidance and resources to help you build your business.

Real Estate Career Success is Inside You

Entering the real estate market is a significant decision. It requires careful consideration of your skills and willingness to grow. If your strengths align with the above skills, a real estate career might be perfect for you. A career in this field offers lots of potential. You can have professional growth, financial success, and fulfillment. All this comes from helping clients find their dream homes or sell their properties. So, if you are ready to embrace the journey and become one of the best Camp Hill real estate agencies, remember that the key to success lies within you. Step confidently into your future as a Central PA REALTOR® and shape a rewarding career in real estate.

Agent Resources July 24, 2023

Looking for the Best Sponsoring Broker Near Me? Look No Further.

Answering the Best Sponsoring Broker Near Me Question

Choosing a sponsoring broker is a critical decision for any aspiring real estate agent, new or experienced. You want a broker that provides unparalleled resources and a supportive network of professionals. So, if you’re asking, “What’s the best sponsoring broker near me?” you will have lots of questions for your brokerage. We cover many of these in a separate blog post, 21 Questions to Ask, but before you even get to the interview process you should research your brokerage. You will want to understand their tools, resources, and personality while spending time on interviews and calls. The depth of tools, resources, training, and personality is exactly why Century 21 Realty Services should be at the top of that interview list for ambitious realtors.

Unmatched Tracking Tools

To start there’s the C21 Tracker. This is an invaluable tool that helps agents satisfy clients and grow their referral network. Also, it aids in organizing and tracking client interactions. When using this tool, it ensures a smooth journey from initial contact to the closing table.

State-of-the-art Technology Solutions

At Century 21, they understand the critical role of technology in today’s real estate landscape. We provide our agents access to MoxiWorks CRM, an industry-leading client relationship management system. The MoxiWorks platform allows agents to save time and effort. It manages your database efficiently, streamlines your workflow, and ultimately closes more deals.

Unrivaled Social Media Resources

In today’s digital world, social media is a must-have tool for any real estate agent. As always, Century 21 Realty Services goes above and beyond with social media support. The CENTURY 21® Brand Studio℠ allows our realtors to create customizable, eye-catching social content quickly. In addition, we are constantly growing our brand. This brand growth helps our agents quickly gain trust with buyers and build a better referral network.

Moreover, with SocialAdEngine℠, agents can effectively promote their listings online. By using the SocialAdEngine℠ you can extend your reach and create more opportunities to connect with potential buyers and sellers.

Top-Tier Team

The team at Century 21 Realty Services always gives 121%. This means going the extra mile for clients. However, it also means helping each team member. We support each other through the ups and downs of the real estate market which is why our agents love being part of our team.

Global Support Network

Workplace by Facebook® provides Century 21 agents the chance to connect with other realtors in our local Camp Hill, PA area or across the world. This global network serves as a fantastic resource. It provides opportunities to share knowledge, discuss strategies, and collaborate on real estate matters. This wide network also provides a broader insight into what is happening in the real estate market. Which can help you and your clients make the best possible decisions.

Unique Property Sites and Educational Resources

Every commercial and residential listing you have with Century 21 gets its own unique website. This offering is proprietary to CENTURY 21®. This professional online presence greatly enhances listing visibility. It also provides a streamlined platform for showcasing properties and generating leads.

Also, Century 21’s comprehensive education program, C21 University®, offers various levels of education and certifications to help agents take their businesses to new heights. With courses available to suit all levels of expertise. This tool is perfect for both personal and professional growth.

Take the Self Assessment

Still not sure if Century 21 is right for you? Take our online 10-minute Real Estate Simulator Personality Assessment. The assessment allows you to gauge if Century 21 is a good fit for you. Also, it covers our core values to help you understand what we stand for and the expectations we hold all agents to.

Is Century 21 Realty Services the Best Sponsoring Brokerage for You?

As you go about your Google searches for “best sponsoring broker near me,” we hope that Century 21 Realty Services ticks all the boxes. With a wealth of resources, including advanced tech tools, social media support, a global community, and ongoing education, C21 is an excellent choice for anyone looking to start or further their real estate career. With Century 21, your real estate aspirations can truly become a reality.

Agent Resources June 30, 2023

Looking for a Sponsoring Broker in PA? Ask these 21 Questions

Finding a sponsoring broker, as a budding real estate agent in Pennsylvania, is one of the most crucial steps. The right broker can significantly influence your career trajectory, offering mentorship, industry guidance, and a beneficial professional relationship. Here are 21 vital questions to ponder when seeking an ideal broker sponsorship:

   Fees and Payment

  1. What are your fees? Understanding the fee structure is crucial. Century 21 prides itself on its transparent and competitive rates, ensuring excellent value for investment.
  2. Are there franchise, office, or desk fees? Beyond standard fees, some brokerages may charge additional costs, an important aspect to remember while finding your sponsoring broker.
  3. How frequently do commission splits change? Regular reviews of commission splits can potentially enhance earnings as you gain experience.
  4. What is the split commission? Understanding the commission split is key to understanding how much you earn per deal. Bringing up this topic early while searching for a place to hang your real estate license can be difficult. However, having tough conversations with your future sponsoring brokerage now can save both parties precious time.

    Sponsoring Broker Culture

  5. What is the brokerage culture like? The firm fosters a culture that values growth, collaboration, and shared success, a critical aspect when choosing your sponsoring broker.
  6. Is there a mentorship program? Mentorship can offer valuable insights, especially when you’re just starting. However, these programs are always crucial. As you grow and mature in your role mentorship can continue to help you improve.
  7. What are the opportunities for advancement? This is a crucial question to consider when you are looking to grow your career.
  8. How do you handle conflict resolution? A reliable conflict resolution process in place at your broker can provide reassurance. Sometimes things go awry. Having a resolution plan can get life back on track painlessly and swiftly.
  9. What are the expectations for new agents? Understanding your brokerage’s expectations can streamline your onboarding process. It also allows you to understand what the brokerage values and the level of training provided.
  10. What is your policy on working remotely? Depending on your needs, the ability to work remotely is an important consideration when choosing your sponsoring broker.
  11. What is the company’s vision and how do I fit into it? Aligning your personal career goals with the company’s vision is essential when seeking a broker sponsorship. If you want to grow your career, you will want a brokerage looking to do the same.

    Support & Resources

  12. What kind of training programs do you offer? Comprehensive training programs are essential for agents at every career stage. Century 21 provides step-by-step coaching for new agents and advanced classes for seasoned professionals. In addition, Century21 provides Century 21 University with ongoing training and support.
  13. Who will I get support from, and when are they available? Consistent and reliable support is a hallmark of a successful real estate brokerage. Ensuring someone is always available to guide you through challenges.
  14. Do you offer lead generation support? Brokerages can support agents with lead generation, offering advanced tools, and techniques to attract potential clients.
  15. What technology tools are provided? Embracing technology for real estate can make agents more efficient and effective. At Century 21 Realty Services, we provide agents with proprietary tools. Some of which is a CRM platform for managing client relationships and advanced analytics software for monitoring market trends. This is one of the many reasons real estate agents love Century 21.
  16. How often are sales meetings and training sessions held? Regular meetings can keep you updated on market trends, which is significant when you’re searching for a sponsoring broker.
  17. What kind of administrative support do you offer? Administrative support can free up your time for client relations and prospecting. There is a lot of paperwork in real estate deals. A brokerage that helps take some of that off your hand can make a huge difference.
  18. What legal support do you provide? Legal support can help you navigate the complexities of real estate. A brokerage team that has real estate sales and legal experience can help streamline closing and potential problems. Ultimately, making your life easier and allowing you to close more deals.

    Marketing & Brokerage Reputation

     

  19. What marketing resources do you provide? The company should offer a range of marketing resources, from personalized web pages, advertising templates, and social media postings to boost your personal and company brand recognition.
  20. What kind of reputation does the brokerage have? The brokerage’s reputation can significantly impact potential clients’ trust. Choosing a brokerage and real estate company with a high reputation opens doors for you and leads to easier and more plentiful sales.
  21. How large is your network? A broad network offers a wider range of experiences and opportunities. Don’t only consider the brokerage’s client base. Also take into account their networks of supporters like their closing and title companies, photography, marketing companies, and others that lead to success.

Finding the right broker sponsorship can profoundly shape your real estate career trajectory. Consider these 21 questions to ensure you’re making an informed decision, and remember that companies like Century 21 Realty Services offer a comprehensive support system, training, and technological tools to foster agents’ success in Central Pennsylvania.