Agent Resources August 31, 2023

Networking Tips to Grow Your REALTORⓇ Career in South Central, PA

As a real estate professional, you know networking is key to growing a successful career. This is especially true in a competitive market like Camp Hill, York, or Harrisburg, PA. If you are new to the market or looking to grow your REALTORⓇ career we have tips to expand your network:

Embrace South Central PA Networking

The Chamber of Commerce serves as a hub for local business connections. Making the Chamber of Commerce an invaluable resource for realtors looking to expand their professional network in South Central PA. Also, South Central PA offers many unique ways to be part of the community and meet other professionals.

Attend networking events

Building relationships at the West Shore, York, Harrisburg, or Mechanicsburg Chamber of Commerce. Or all 4! Attending events hosted by the Chamber can provide valuable connections with other business professionals. There are lots of great events such as ribbon cuttings, mixers, and formal dinners. There is always something going on for you to get out to and meet new people!

Expand your reach

Consider markets in nearby areas to diversify your client base. The National Association of REALTORSⓇ shows a majority of buyers found their agent through a referral from a friend or family member. Tapping into neighboring communities can literally open new doors.

Be a Part of Downtown Camp Hill

Downtown Camp Hill Association offers unique benefits, as it represents the vibrant heart of the community. Its mixture of commercial, residential, and recreational spaces often leads to a more robust and diversified clientele. 

The area’s unique appeal, including its blend of historical architecture and modern amenities, can attract both residential and commercial property buyers. Engaging with the Downtown Camp Hill Association and local businesses fosters relationships that enhance your community connections.

If you are focusing on growing your career in other areas of South Central PA, speak to your Chamber. There may be downtown associations in your area that you can get involved with.

Interact with the Community

Community engagement is more than just good citizenship; it’s a strategic move for realtors. If you want to establish a strong local presence and gain trust among potential clients being active in the community is a must!

Engage in Community Activities

Volunteering enhances community engagement and shows your commitment to social values. If you are looking for a place to volunteer you can go to volunteermatch.org and they help you find a volunteer opportunity that fits your interests.

Involve yourself with schools

If you have children, engage with their schools through parent committees or sponsoring events. If you don’t have children, you can still sponsor school events or help with fundraising. All goodwill helps!

Engage with Social Clubs

Consider joining clubs like the Lions Club, West Shore Country Club, or Masons. However, these aren’t the only ones. There are lots of clubs and organizations in South Central PA to choose from.

Joining groups offers a rich network of local professionals. Below is a short list of possible clubs or organizations that you could consider. Most importantly, pick an organization that aligns with your interests, beliefs, and professional goals. 

Networking through Strategic Partnerships

In the competitive landscape of real estate, forming strategic partnerships with other professionals can significantly grow your network of services and increase client satisfaction. In addition, it is a great source of referrals and opportunities.

Partner with Moving Companies

These relationships offer a natural synergy. You help clients find a new home; moving companies help them settle in. Offering your clients exclusive discounts with a particular moving company can make your services more attractive. 

Collaborate with Lawyers

 Particularly in complex transactions or estate sales, a legal perspective is invaluable. Building a strong relationship with a real estate attorney can streamline the process, making you more efficient and effective as a REALTORⓇ.

Connect with Insurance Agents

Homeowners need insurance, and many insurance agents specialize in home policies. By forming partnerships, you can offer a seamless process for your clients. According to data from the Insurance Information Institute, homeowners’ insurance premiums have steadily risen over the years, making informed choices ever more crucial for new homeowners.

Network with Interior Designers

An aesthetically appealing home is easier to sell. Collaborating with interior designers can add value to your service. Especially for clients looking to sell quickly or at a higher price point. In addition, you can make sellers and buyers aware of the interior designer. Providing valuable leads to the interior designer and increasing your reputation.

By forming these strategic partnerships, you enhance your own services but also provide a more comprehensive, streamlined experience for your clients. In addition, you can exchange leads over time with each other!

Leverage Networking Online

In today’s digital age, online platforms offer an array of opportunities for networking. These digital networks allow you to connect with like-minded professionals and potential clients from the comfort of your home or office. Speeding up the time it takes to connect with others!

Utilize Online Resources

Find events on Meetup.com or similar websites. These sites are repositories for local gatherings, seminars, and groups that match your professional interests. You can search for your interests and meet new people.

Use Local Social Media

Sites like Nextdoor or Facebook groups can be valuable assets to connect with potential clients and peers within the community.

Engage in Speaking

Public speaking engagements position you as an authority in your field. In addition, they offer a platform to connect with a wider audience. Building trust and expanding your professional circle.

Elevate Your Public Profile

Host or speak at local events. Sharing your expertise publicly helps build your reputation as a leader in your field. Public events foster trust in the community. Regularly engaging with the community, either as a speaker or host, will establish your name as a trusted expert. A recent survey by Edelman revealed that a majority of consumers cite trust as an essential factor in their buying decisions.

In summary, the best way to network locally or across the nation is to be involved. Put yourself out there. Speak and meet with like-minded individuals, REALTORsⓇ, and businesses. Don’t be afraid to reach out to your brokerage team. They may have additional tips and ways to get involved. Create a network that fits you and you will go far!

If you are seeking a supportive brokerage in South Central PA, give us, Century 21 Realty Services, a call at (717) 737-2121 or email us century21rs@century21rs.com.